Headless Flower

Competitor Analysis Workflow

Our step-by-step process for analyzing your business, benchmarking against competitors, and creating actionable SEO recommendations.

Step 1: Identify Competitors

We determine both direct and indirect competitors in your niche.

  • Direct competitors: same products/services
  • Indirect competitors: adjacent audience solutions

Tools:

  • Google search
  • SEMrush/Ahrefs
  • Google Search Console

Step 2: Gather Benchmark Data

Collect essential metrics to compare visibility and authority.

  • Domain authority / rating
  • Traffic estimates
  • Top pages and keyword distribution
  • Backlink profile quality

Tools:

  • Ahrefs
  • Moz Link Explorer
  • SimilarWeb

Step 3: Keyword Gap Analysis

We compare keyword overlap and opportunities where competitors outrank you.

  • Keywords they rank for that you don’t
  • Overlapping keywords
  • Ranking strengths/weaknesses

Tools:

  • Ahrefs Content Gap
  • SEMrush Keyword Gap
  • Ubersuggest

Step 4: Content Audit of Competitors

Review competitor content depth, structure, and keyword usage.

  • Titles, headings, keyword placement
  • Long-tail keyword use
  • Content depth and multimedia
  • Internal linking and CTAs

Tools:

  • Screaming Frog
  • SEO Minion

Step 5: Backlink Profile Review

Analyze competitor backlinks for authority sources.

  • Guest posts, directories, publications
  • Anchor text distribution
  • Replication opportunities

Tools:

  • Ahrefs Backlink Checker
  • Moz Link Explorer

Step 6: SERP Feature Tracking

Track competitor appearances in snippets, FAQs, and other SERP features.

Tools:

  • SEMrush SERP Overview
  • Ahrefs SERP Checker
  • Google search

Step 7: Technical & UX Comparison

Compare site performance and user experience factors.

  • Site speed & Core Web Vitals
  • Mobile optimization
  • Schema markup usage

Tools:

  • Google PageSpeed Insights
  • GTMetrix
  • Mobile-Friendly Test

Step 8: Synthesize Insights

Build a competitor matrix to compare strengths and gaps.

Step 9: Action Plan

Prioritize strategies to close keyword and content gaps.

  • Target low-competition keywords
  • Strengthen outranked content
  • Pursue competitor backlinks
  • Create SERP-featured content

Step 10: Monitor & Iterate

We continuously track and adapt based on ranking changes and new opportunities.

Ready to uncover opportunities?

Let us analyze your competitors and position your business for success.

Get Your Analysis

Testimonials

What our clients say

Real feedback from teams we support with design, performance, and security.

Headless Flower made our site noticeably faster and easier to update. Our contact form conversions went up within weeks.

Alex Rivera

Marketing Director · Canyon & Co.

Project

Website redesign & optimization

Highlights

  • +22% conversions
  • Faster homepage
  • Cleaner authoring

Metrics

  • Form submits+22%
  • LCP-28%

Security and uptime have been solid since the maintenance plan. We get clear monthly reports and quick fixes when needed.

Priya N.

COO · Northside Labs

Project

Website redesign & optimization

Highlights

  • Zero downtime incidents
  • Monthly updates
  • Proactive suggestions

Metrics

  • Uptime99.98%
  • Issues resolved3/mo

Their design system work made our brand feel consistent and premium across pages. Shipping new pages is way faster now.

Miguel Santos

Product Manager · Vista Realty

Project

Website redesign & optimization

Highlights

  • Reusable components
  • Tokenized colors
  • Faster launches

Metrics

  • Time to launch-40%
  • Design QA issues-60%

Ready for results like these? Let’s make your site faster, safer, and easier to manage.

Contact us